AI Automation Expert
Short essays from the field — the view from someone who has sat on both the technical and the business side of CRM and AI projects. Click any title to read the full piece.
Most CRMs fail for the same three reasons, and none of them are the software. Here's what I look for when rescuing a stalled rollout — and what usually works.
Read full article »Comparing features is the easy part. The hard part is not getting seduced by the 20% of functionality you'll never use. Five questions that cut through the sales pitch.
Read full article »Three real-shape stories — a legal firm, an ETS consultancy, and a solo e-commerce founder — and the boring, repeatable pattern behind all of them.
Read full article »Post-launch support is the most underfunded line item in any software project. Here's what it actually costs you over twelve months — and what "good enough" looks like for a small business.
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