DANNYNISSANI.COM

AI Automation Expert

Articles

Short essays from the field — the view from someone who has sat on both the technical and the business side of CRM and AI projects. Click any title to read the full piece.

CRM Why your CRM isn't paying for itself — and how to turn it around

Most CRMs fail for the same three reasons, and none of them are the software. Here's what I look for when rescuing a stalled rollout — and what usually works.

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Solutions Choosing a CRM in 2026: the five questions I ask before anyone shows me a demo

Comparing features is the easy part. The hard part is not getting seduced by the 20% of functionality you'll never use. Five questions that cut through the sales pitch.

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Research Real stories: how three small businesses used AI + CRM to grow without adding headcount

Three real-shape stories — a legal firm, an ETS consultancy, and a solo e-commerce founder — and the boring, repeatable pattern behind all of them.

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Support The hidden tax of "we'll figure out support later"

Post-launch support is the most underfunded line item in any software project. Here's what it actually costs you over twelve months — and what "good enough" looks like for a small business.

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